Nofollow for reciprocal links?

[vtmoz]

Hi,

We have reciprocal links with our business partners. Their websites have been listed on our website with "nofollow" links and they link to our website with "nofollow" or "dofollow" links.

Is this wrong having reciprocal links? And if they are our partners, "nofollow" or "dofollow" is better? I don't think there will be anymore link juice loss with dofollow links from our website?

[Alick300]

Hi,

Yes Google doesn't permit to do cross linking - "Link to me and I'll link to you". If those links are no followed then that is fine and also make sure that anchor text should be your brand not any keyword..

Hope this helps.

Thanks

[vtmoz]

Hi Alick,

Thanks for the answer. I wonder how Google handles it in all the cases. There are many websites which have reciprocal links being associated professionally but not just for link building. And if we need to "nofollow" them; does it mean that we don't trust them? How come we don't trust our business partners?

[Alick300]

Hi,

"nofollow" doesn't mean that we don't trust them. We do apply nofollow to just not violate Google policy guideline.

Thanks