Do you optimize for readability?
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Hi James,
Yes I do optimize for readability and there is very strong reason for doing this. If content doesn't help user what they are looking for they will not return and most of the time they will leave site very quickly and bounce rate will be very high. Google may decrease ranking because Google's policy is deliver best content to users so I would suggest you to create useful content for users not for search engines only.
Hope this helps.
Thanks
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