Reviews in Shopping Ads

[BeckyKey]

Hi

I am trying to find out where the reviews in a competitors shopping ads are coming from - they use trust pilot, and include review schema. But then the number of reviews on their page and the number shown in Google shopping ads differ slightly, plus I can read the reviews in Google shopping & next to them it says review provided by 'company' - does this mean they've still been pulled through via schema or customers are reviewing via both trust pilot & google?

I searched for Office chairs in Google UK...

Thanks!

?gws_rd=ssl#q=office+chairs&*

[TimHolmes]

Hopefully the below will help.

https://support.google.com/adwords/answer/2375474?hl=en-GB

As these are in essence simply google adverts the ratings are pulled from Google's review partners or trusted sources, so that could be TrustPilot or more, they add them all up to form an aggregate rating that is then displayed to the searcher.

Standard schema style reviews embedded in your websites pages will only show for organic results not these adverts.

Hope that helps.

Cheers

Tim

[BeckyKey]

This is perfect thank you!