Guest blogging penalty

[vtmoz]

We would like to receive a blogging post from guest on our blog which links to their website and vice versa....a link from their blog to our website. Does this affect us in terms of Google's "guest blogging" scenario? We have natural link exchange from our partners...website to website from partners page.

[PatrickDelehanty]

Hi there

If you're guest blog posting to give your audience relevant and topical content, then guest blog posts will not be an issue. Just again make sure that it's not a tactic strictly to gain or influence link signals. Danny Sullivan actually wrote a great post on the issue back in 2014 which you can reference here.

Just make sure that you and your partners are on the same page that your guest blog posts should be topically relevant and provide real solutions. Make sure links reference data points or solutions sourced for your posts.

If you keep on the path of "is this information or link necessary?", then all should be well.

Let me know if you have any questions! Good luck!
Patrick