Specific Ranking Mystery

[ChrisCronimund]

Hello Mozzers

I don't understand this specific ranking example, maybe somebody can help?

For the serach term "elipslife" on Google Switzerland a client's page ranks around position 13. A competitor's page ranks at 9. And I don't get why: the competitor's page has no content and its DA is lower. Its PA is higher so I set a link in the client's homepage navigation a couple of weeks ago to lift the client's page PA above that of the competitor. This is not yet reflected in OSE currently however.

Any ideas as to what may be the cause?

Thx, Chris

[GPainter]

Hello,

OSE isn't updated as often as Google so i wouldn't use it as a definitive and just for advise.  Google has the ability to scale up more than poor little Rogerbot so give him some time.  so why it make look like there are no links, it could just be Roger has not found them yet.  You can always double check your findings with other companies like Majestic SEO, Ahref etc. but again they're only emulating Google. Keep trying to make your page better for users compared to emulating the competitor e.g. more content on the subject etc. and you might get an advantage. I'm sure some others here may have some further pearls of wisdom to share too.

Hope it helps and all the best.

[ChrisCronimund]

Yes, I am aware of the fact, that OSE lags behind Google. But I don't see the reason why Google ranks one page higher than the other...