Is this spammy/panda problem?

[nick-name123]

We have a property site and have many area pages with listings of properties. For example, one page may have up to 30 properties listed, with 100 words of description on that listing page for that property and then you click 'more info' to get to the page of that property with maybe 200 words in total.

I want to add bullet points for each property on the area page but Im worried that it may be seen by google as spammy even though its usefull to the client.

For example, if I had 30 properties on a page, and 28 of them said next to each picture..

• Property Type: Shared, Open Plan, Single Bed

Would that be a problem for google?

[Marcus_Miller]

Nope - I would always defer to what is better for the user. Remember that whilst there are many components of the algorithm that analyse the page there are also parts that look at engagement - if the changes have a positive impact on engagement and UX as suspected then I would not fear some algorithmic punishment.

Always, always test. Roll it out. Decide on your metrics and test the results by those measurements of what success looks like. If it has a negative impact on ranking or engagement then reconsider - you can always roll back.

It's very easy to get into analysis paralysis when worrying about the search ranking algorithm - do what is right by your users first and you won't go far wrong.

Hope that helps

Marcus