Competition site with Duplicate Name

[KaranX]

I have a client who is in real estate and one of his competition used the same Name and Domain and added the word Toronto in front. The competition is putting similar content on the website. The competition also hijacked the Google listing since they both work in the same building. Is this going to affect the ranking our website? What negative effect will it put on our website?

[Vijay-Gaur]

Hi Karan,

I completely understand your situation and it can be difficult at times to compete for "Branded Keywords" . You will have to learn to defeat your competition on your Branded keywords, and outrank them on those.

You can take reference from following posts, these would really helo you out of the situation

https://moz.com/blog/optimize-competitors-branded-keywords
https://moz.com/blog/getting-branded-searches-right-whiteboard-friday
https://moz.com/ugc/stop-bidding-on-these-brand-keywords-in-ppc
https://moz.com/blog/introducing-branded-keyword-rules-and-metrics
https://moz.com/blog/big-brand-seo-campaigns-integration-and-extended-brand-keywords

I hope this helps, if you still have questions, please feel free to respond.

Regards,

Vijay

[Andy-Halliday]

Hi

Does your client have a trademark / copyright on the business name - that would be my first place to start.

See if legally you can get them to take down the website for trademark / copyright infringement.

If not then have to agree with Vijay - its going to be hard work but you have to be better than them - build up the brand.

Thanks

Andy