Website dropped out from Google index

[DmitriiK]

Howdy, fellow mozzers.

I got approached by my friend - their website is https://www.hauteheadquarters.com

She is saying that they dropped from google index over night - and, as you can see if you google their name, website url or even site: , most of the pages are not indexed. Home page is nowhere to be found - that's for sure.

I know that they were indexed before. Google webmaster tools don't have any manual actions (at least yet). No sudden changes in content or backlink profile. robots.txt has some weird rule - disallow everything for EtaoSpider. I don't know if google would listen to that - robots checker in GWT says it's all good.

Any ideas why that happen? Any ideas what I should check?

P.S. Just noticed in GWT there was a huge drop in indexed pages within first week of August. Still no idea why though.

P.P.S. Just noticed that there is noindex x-robots-tag in headers... Anyone knows where this can be set?

[HiveDigitalInc]

I see the homepage in my results - https://www.google.com/#q=site%3Ahttps%3A%2F%2Fwww.hauteheadquarters.com

Homepage was also cached today: http://webcache.googleusercontent.com/search?q=cache:https://www.hauteheadquarters.com&bav=on.2,or.r_cp.&biw=1920&bih=955&dpr=1&ion=1&ech=1&psi=EYbEV6CLN8aweJDvktgD.1472497162096.3&ei=EYbEV6CLN8aweJDvktgD&emsg=NCSR&noj=1

[DmitriiK]

Thanks for response!

Well, basically, as I mentioned, the problem was due to http-header robots tag. So, after removing it, and requesting "fetch as google", it's all up and running now. The crawl time proves that as well.

Thanks for giving me idea for looking into cache times in the future though!

[HiveDigitalInc]

Absolutely, I'm glad you got things squared!

[DmitriiK]

Me too!

[danatanseo]

Hi Dmitri,

I also see the homepage in Google, but very few pages indexed beyond that, so there does appear to be a serious problem. I don't see anything immediately regarding problems with robots.txt or no index tags. Screaming Frog was able to crawl this site without any problems.

One thing I did see in the few pages that are indexed is the presence of a lot of internal search results pages being indexed.

For example:

https://www.hauteheadquarters.com/shop/rings/2?sort_price=ascandhttps://www.hauteheadquarters.com/shop/rings/2?sort_price=descThese two pages are exactly the same products, just in different order. This page also exists: https://www.hauteheadquarters.com/shop/rings/2 - the same products again. For all practical purposes all three of these pages are exactly the same content. Unfortunately, they price sort pages are not blocked from being crawled and indexed AND they are using self-referencing canonical tags.Based on pages like these and other duplicate/thin content issues across the site, I wouldn't rule out a Panda Penalty. It is highly likely that this site may have been penalized. Just because there is no manual action doesn't mean a penalty isn't in play.Recommendations:1. Audit sitewide content and determine which pages should be in Google2. Implement directives in the robots.txt file to prevent the URLs containing query parameters that don't provide unique content from being crawled.3. Implement canonical tags referencing the original URL without query parameters. Examplehttps://www.hauteheadquarters.com/shop/rings/2?sort_price=ascandhttps://www.hauteheadquarters.com/shop/rings/2?sort_price=descShould both be canonicalized to https://www.hauteheadquarters.com/shop/rings/24\. Rebuild the XML sitemap and include only important URLs5. Resubmit the XML sitemap in GSC Wait a anywhere from a couple of days to a couple of weeks after resubmitting the sitemap, then evaluate if this has remedied the problem.Don't file a reconsideration request. This won't do any good because if it is a penalty, it was done via the algorithm and not manually.Hope that helps a little and good luck!Sincerely,Dana

[CleverPhD]

"P.P.S. Just noticed that there is noindex x-robots-tag in headers"

That will do it.  You are telling Google to take all of your pages out of Google. You set that at the web server level and so you will need to get into your apache or nginx setup

https://developers.google.com/webmasters/control-crawl-index/docs/robots_meta_tag

Get on this ASAP!