Toxic URL???

[First-VehicleLeasing]

Hi

I have a URL that produced page 1, number 1 to 3 for most of our industries top phrases. Then we received a google penalty, (as did several of our competitors on the same day). We were effectively wiped from google. After much disavowing we were allowed back into the search results, this took about 3 months.

I have employed the services of a top London SEO company for over a year now and have seen no significant improvement. I believe they are doing there best, however there results are VERY poor.

According to the various tools, (searchmetrics, woorank, semrush) to name but a few, our site scores very well, yet we are not getting the results.

Page one seems to be full of totally new websites, most of which I have never heard of, and have appeared from nowhere.

Should I scrap our URL and put up a completely new one, and put a redirect from the original one?

This would be a biggy since our url has been around for 20 years.

Thanks for reading.

Andy

[JordanLowry]

I would be inclined to scrap the domain and start over. However, if you redirect the old domain to the newly created one you could run the risks of incurring the same penalty. Here is a discussion about some of the ramifications of moving a penalized domain. I would not make the decision lightly but if your SEO company isnt gaining any solid traction and new competitors are outranking you then it might be time for a different tactic.

[OlegKorneitchouk]

Agreed with above. You are probably still flagged by Penguin and it will be very hard to get your backlink profile back in order.

You can also try a double 301 redirect (301 redirect to a intermediary domain, then 301 redirect again to the new domain) in order to avoid passing the penalty while keeping your old domain.