Discrepancy in "np" within in my Moz Report?

[jessential]

| Keyword |
| np - /google-structured-data-update/ |

In my "New Rankings & Insights | Hill Web Creations" report, while "Google structured data update" moved up significantly, at the same time, "np - /google-structured-data-update/" moved down significantly.

Any insights that would offer a deeper understanding of the discrepancy and how to pull both up?

If this corresponds with Google Analytics, the "np" Acquisitions > Campaigns > Organic Keywords > "Organic Search Traffic" Report, how is Moz rendering is New Rankings & Insights?

[LoganRay]

Hi Jeannie,

Can you clarify what you mean by this: "np - /google-structured-data-update/" moved down significantly.

"np" followed by a URI string is a Google Analytics hack to show URLs in place of keyword referrer data in organic search. I don't quite know what 'moved down' means in that regard. Are you referring to the sessions associated with that "keyword" in Google Analytics reporting?

(a screenshot or 2 might be helpful as well)

[jessential]

It comes for YOUR Moz report - "New Rankings & Insights | Hill Web Creations"

And that is precisely MY question.

[LoganRay]

So you're tracking "np - /google-structured-data-update/" as a keyword in Moz? If so, you should just delete that because it's not actually a keyword.

The only purpose "NP - /some-interior-site-page/" serves is to regain a small amount of the keyword data GA took from us starting back in 2011. See this article for more details: https://blog.kissmetrics.com/unlock-keyword-not-provided/