Putting review aggregation in product's navigation

[Edward_Sturm]

Do you guys think it's a bad idea to put a review aggregation page in a product's navigation? Such as: "Which Brand of Men's Shampoo Is Best for You?"​

Rand suggests against it in this Whiteboard Friday as it interferes with a product's funnel, but I wonder if including it in navigation will give a domain and that page increased authority for a head keyword, such as "men's shampoo."

What do you guys think?

[Andy.Drinkwater]

Hey Edward,

I would be hugely surprised if you got anything from doing this at all, but the only way to tell what it will do for you, is to test it. I highly doubt you would get any sort of a penalty for doing this, but I certainly wouldn't roll it out across the site.

-Andy

[Edward_Sturm]

Thanks! I didn't mean in terms of penalization. I was just wondering if the people here thought it would negatively affect conversions, which is what I believe Rand was suggesting.

Sorry, I should have given more backup.

[Andy.Drinkwater]

Ahh I see.

Sorry then, this isn't something I have actually tried for myself or any clients so don't have any data to give you that would be useful I'm afraid.

-Andy