Looking for suggestions

[kminch]

Hello Everyone,

I'm pretty new to this, but believe i have a pretty good understanding of SEO and hope i'm implementing everything correctly. I'm trying not to keyword stuff, but it seems difficult to not do so.  I do feel a bit limited by my website provider (zenfolio) and I am considering switching.  If anyone has a little free time, would you mind checking out my site (www.elizabethjamesphotography.com) and let me know if you see any glaring issues or errors.  I'm showing up in rankings but still getting beat out by local competitors.  I know i need work on backlinks (they just seem to be hard to come across organically in the photography space) there is some local bloggers willing to do a post but at a rather high price.  We offered free photo sessions if they are willing to post about it, but everyone still seems to only be willing to for a few hundred dollars.  Any feedback would be appreciated.  Thanks for your time.

Ken

ps. its my fiances photography business (hence the difference in names, lol)

[MiriamEllis]

Hi Ken,

If you and your fiancee are marketing the business yourselves, the area you need to study is Local SEO. It's important, of course, that you understand traditional SEO, because that's the foundation of Local, but the form of marketing that will be most specific to your business model is Local.

Local SEO is city-based. I see optimization on this site for the county rather than the city. You need to focus on Bensalem rather than Bucks County, in your title tags and content. You can target other cities as well, if your fiancee does photo shoots in them that she can highlight, but Bensalem is your marketing anchor, the city you occupy, the city you'll be building citations around and the city Google will see you as relevant to.

Your homepage needs some more content and I see some thin pages elsewhere, as well, but it's great effort is being put into the blog.

I'm going to recommend that you and your fiancee sit down with our Local SEO checklist to take the website from its current state to a more competitive state: https://moz.com/blog/local-seo-checklist

It's a big document, and if you pay careful attention to each section, I believe it will really help you take the business forward.

[kminch]

Thanks Miriam,  I appreciate you taking the time to look things over for me.  I will definitely check out the Local SEO Check list and will try and update tags and content to our specific town.  I'm guessing that will help with google relevance some.

Thanks Again