Content very similar on different websites

[seoanalytics]

Hello,

I am in the travel industry and I am currently building the same website (different domain names), one for the US and one for the UK (same website design). They will both features the same content (itinerary, activities) on the page with 2 exception, the 1 st one is that I will use different hotels for my uk clientele and for my US clientele and on the UK page I will use the word "holiday" in the UK and the word "vacation" in the US.

Can the fact that I do the same "itineraries" and use the same text on 95 % of the page hurt my ranking in one country or another ?

[LoganRay]

Hi,

You can use hreflang tags to signal to search engines which domain should be indexed in which version of the search engines. For example, your U.S. site should only be indexed in Google.com whereas you'll only want your UK site indexed in Google.co.uk. The hreflang tag will help distinguish your two sites.

There are also settings in Search Console in which you can set your country target.

If you take care of these two items, you should be free of same/similar content risk.

[webtheoria.com]

What could also help is to ensure that you host the domains on different servers and have more unique content where possible. Itenaries would be the same but I am sure you could re-write the activies. Also the main pages of the website, the pages which you are relying for ranking on popular keywords ensure that the content is unique.

If one of the two websites is more valuable in SEO prospective then take that love first, ensure that the Search Engines pick it up, before taking the other live.

additional points in order to stay seperate:

have google analytics and web master tools on different accounts for each website.