The Moz Q&A Forum

    • Forum
    • Questions
    • My Q&A
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. SEO and Digital Marketing Q&A Forum
    2. Categories
    3. On-Page / Site Optimization
    4. URL structure of the page: Does this one need to contain the most important keyword for better SEO?

    URL structure of the page: Does this one need to contain the most important keyword for better SEO?

    On-Page / Site Optimization
    3 2 187
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with topic management privileges can see it.
    • kirupa
      kirupa last edited by

      Hi everyone,

      I’m trying to get "air-conditioner-repair.html" to rank higher for the keyword "air conditioner los angeles". I am wondering whether or not I should change URL to "air-conditioner-los-angeles-repair.html" to get better results? Will be thankful very much for any advise you can offer!

      1 Reply Last reply Reply Quote 0
      • GlobeRunner
        GlobeRunner last edited by

        The keyword in the URL is a search engine ranking factor, but is a such a small part of the overall algorithm of Google that I wouldn't change the URL. If the page is indexed, then really there's no need to change it only for search engine ranking purposes. I would concentrate on the content of that page, and work on getting trusted, on-topic links to that page.

        1 Reply Last reply Reply Quote 1
        • kirupa
          kirupa last edited by

          Thank you!

          1 Reply Last reply Reply Quote 1
          • 1 / 1
          • First post
            Last post
          • Reducing multi-page website to one page & SEO ramifications?
            TheSymmetran
            TheSymmetran
            0
            7
            806

          • Should URL contain primary keyword or primary + extended keyword?
            PenaltyHammer
            PenaltyHammer
            0
            3
            109

          • Which is better? One dynamically optimised page, or lots of optimised pages?
            Aleyda
            Aleyda
            0
            4
            247

          • Numerous duplicate destination URLs from within one menu - potential impact for on-page SEO?
            DirkC
            DirkC
            0
            2
            188

          • URL SEO: Better directory structure vs. exact keyword phrase
            WilliamKammer
            WilliamKammer
            0
            2
            1.5k

          • What's better for SEO a page per review or a page with all reviews?
            MozzieJr
            MozzieJr
            0
            7
            171

          • How important is it to include the target keyword phrase in the page URL?
            jenmcardle
            jenmcardle
            0
            4
            383

          • What are the benefits of targeting one keyword phrase per page vs. multiple keywords per page
            AlanBleiweiss
            AlanBleiweiss
            0
            2
            1.1k

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy