Map placement on google disappear after claiming business

[xpertmedia]

Hi guys 1st of all pls bear with me as i am new to this, google created a page for our business im not sure how probably its automatic and since it was created by google its unclaimed. My friend have been telling us that everytime he search for our business which is a furniture business located in the philippines he just type in our exact business name "evergreen diamond school supplies" then map or location appear on the right side of the google search engine.  After finding out about google business from a friend i tried to claim our business page, we hire a web developer to build a website for us and since our business name is too long "evergreen diamond school supplies"  the dev team suggested a shorter name which is "edssph.com" since "edss.com" is not available then after 2 weeks site was done and we launched it. We claimed the unclaimed business page of our business and it took us 3 weeks to receive the post card and now it was verified. We are very happy and when we type our business name "evergreen diamond school supplies" map appears and contact #'s are there and all the necessary info users need but after 2 days whenever i type "evergreen diamond school supplies" location doesnt appear anymore i have to type in "evergreen diamond school supplies taguig" where taguig is our city where our business is located, so what happened? i hope someone here can guide me. If "eevergreen diamond school supplies" doesnt work anymore i am fairly new to local SEO so i'd like to know what happened or what could i have done wrong.

thanks in advance

[MiriamEllis]

Hi Cristina,

I can't say with 100% certainty, but it could be that Google is not looking at 'excellence furniture and office supplies' as a local search. Instead, they may think that's a generic search for 'excellent' furniture and office supplies. I have seen instances of this before, where the name of a business was worded in such a way that Google was perceiving a user's search for it as being a generic keyword search rather than a search for a brand. Another example of this might be if you owned a restaurant named 'Antique China'. If a user were to type that into Google, Google might perceive this as a search for old china dishes, rather than a search for a business brand.

The good news on this is that brands that become popular enough can overcome this issue, eventually convincing Google that a search for something like 'Whole Foods' here in the US has the intent of locating this popular grocery store chain, rather than, perhaps, an explanation of whole vs. refined food products. Prior to the emergence of this grocery chain, such a search might have yielded explanations of brown rice vs. white rice, wheat flour vs. white flour, etc.

Again, without fully auditing your business, I can't be absolutely certain that this is the phenomenon you are witnessing with your furniture company, but I think it's a very strong clue that when you add the city name, Google gets it that you're looking for a branded business in that city, rather than a list of various stores selling office furniture. Your business, your website and your citation building are all brand new. My advice is that if you want to keep the brand, rather than changing it, you should do all you can to market that brand in the coming months and years in hopes that it will become well-known and popular enough with online searchers that Google will begin to get it that people are looking for YOU when they do that search, and not for something more generic. Impossible to predict how long this may take, but your marketing really matters.

The alternative would be to consider re-branding to something that is unmistakably a brand name, like 'Basmayor Office Furniture'. With a brand like that, there is really no room for Google to confuse a search for the brand with a search for something generic.

Hope this helps, and good luck!

[MattRoney]

Hi Cristina! Did Miriam's response answer your question? If so, please mark it as a "Good Answer."

Otherwise, is there any way we can still help?