Facebook targeting on Organic

[Andy-Halliday]

Hi

I am fully aware of how to do facebook paid advertising but I follow a page called:

https://www.facebook.com/GiveMeSport/

They know that I am a Liverpool fan (might a filled out a survey once or some other way, but they know I support the greatest football team on the planet) however they only ever show me Liverpool articles in my feed and they are organic. They post a lot more but i never see any of it.

Does anyone know how they are able to do this as I would love to segment people on my site and target them accordingly.

Thanks in Advance

Andy

[O2C]

From what I understand Facebook gives pages with over a large number of likes/followers the option to target their posts.

I think your page has to have over 5,000 likes (could be wrong)

I don't do a large amount of Facebook posting or advertising myself so someone with more knowledge might be able to shed more light on it but that is what I know

[O2C]

There is a good blog article on it here : http://www.socialmediaexaminer.com/facebook-organic-post-targeting/

Doesn't say anything about only large pages having access to do it so you might be able to do it with a small amount of followers as well.

[Andy-Halliday]

Hi

I figured it out, its in demographics - will try out later and see what difference in results I get.

Image below, but basically click on Demographics before you post

But you do need a certain number of Facebook likes it does seem as some of the smaller pages I manage I get do this.

Screenshot-2015-12-09-11.32.30.png Screenshot-2015-12-09-11.32.36.png