Two Similar Profile Pages: One Ranks 2 in Google - The Other 150
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My client's site has a directory of doctors on it's site and they are targeting weight loss surgery patients.
The problem is that when searching "weight loss surgeon richmond va" one of the doctor's profiles ranks 2nd in Google organic results while the other is not even in the first 10 pages.
Both have very similar link profiles and I have checked all the technical things like noindex tags, canonicals, etc to see if that might be the problem but it all checked out. The second doctor's profile IS indexed in Google, just not ranking.
We have done a lot of work to push his profile page up in the rankings but all efforts seem to have fallen short.
Here are the profiles:
http://advancedsurgicalpartnersofva.com/physicians/profile/Gregory-L-Schroder-MD - ranks 2 in Google
http://advancedsurgicalpartnersofva.com/physicians/profile/Matthew-Brengman-MD-FACS - does not rank
Any ideas would be much appreciated!
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Seeing as you already enjoy 2 top 10 rankings (the profile page and the home page), it is going to be difficult to secure much more as you are fighting against Google's domain clustering algorithm (Google doesn't like to only show results from a single domain, they want some diversity). However, ranking #150 does sound a little crazy.
I noticed a high % of inbound links to that page have been nofollowed. The primary link source was a pr newswire release (https://www.hungarianbiotech.com/gate/v3/news_details.php?news_id=80137&page_id=?next=1641)
Sounds like this page needs some decent links. Are there any organizations, charities, etc. which he is a member of that would offer a link to his profile?
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Thanks Russ!
This reaffirms what I was thinking as well. Didn't know if someone else would find another issue.