Ideas to increase PA

[seoman10]

I need to increase the page authority of a specific page, it is a fairly bog standard product with very little scope if any for content generation.

It is indexed and ranking at position 20 or 30.

Any ideas on how to increase the page authority would be very much appreciated.

[Eric_Rohrback]

Get links to the page - that's how to build up the PA. If the page isn't going to attract links on it's own, then link internally through other more authoritative pages on your site. That would push equity to that page to increase it's PA.

[Paddy_Moogan]

Hi there,

Eric is right in that linking through other authoritative pages to your product can help increase the rankings and traffic to that page. Generating links to the domain generally can also indirectly help individual pages rank better as well.

Here are some specific ways that you may be able to generate links to either your product page directly or to other pages:

1. Check for people linking to broken pages on your website. You can check Mozscape and filter by 404 pages to find these. if you do find any, you can reach out to the people who link to get them to change it or you can 301 redirect to another relevant page.
2. If you use images on your product page or use your company logo, use a Google reverse image search to look for people using these images but not linking to you.
3. Generate content ideas for use-cases of your product. So you can create things like buying guides or long-form information guides that can support the product. You can use tools such as Huballin and Answer the Republic to find inspiration for these kind of ideas.
4. Use a tool like Buzzsumo to find what your competitors are doing and how they're generating links and social shares. I wrote a blog post on this a few months ago which you can read here.

I hope that helps!

Paddy