Ranking for "personal trainer agency london"

[Marketing_Today]

Hi all,

I have a client who wants to rank for "personal trainer agency london"

They are a .com site with offices worldwide and they have 1 contact page per location.

I've been registering their UK address across Yell, Yelp, G+ etc but I wondered if that would be enough to get their rankings moving for the "london" related terms or should I be creating a landing page related to "personal trainer agency london" specifically? I don't feel comfortable doing it this way as it goes against what I believe is good SEO. They have other services they offer so I don't want to end up having to build a "london" related page for every service and then every location.

Surely I can make their Personal Trainers page rank for location terms?

Any thoughts HUGELY appreciated!

[DmitriiK]

Hi there.

_ I don't feel comfortable doing it this way as it goes against what I believe is good SEO_

Not true at all. Good SEO is exactly about this - good related content. In your case it's a little difficult, since it's international company and all. But the thing is that simply having local listings will not make you rank for local results, unless your brand is directly associated with the keyphrase you're trying to rank for.

I would recommend to have not just 1 contact page per location and that's it, but have somewhat unique content for each location (or at least each major area).