2 Domains

[popcreativeltd]

Hi, one of my clients owns a dental practice. The business is split into 2 parts. One is general dentistry and the other in cosmetic dentistry. They are both aimed at different markets. The question is, should we have 1 website with all the details for the business under, or could we have two domains and promote both sites differently. Does anyone see any issues with the address being the same etc?

Thanks

Ade

[Andy.Drinkwater]

Hi Ade,

This isn't something I would advise splitting across domains. Choose the domain you wish to use and then sub-cats for the different types of dentistry. If you have two similar sites at the same address, it will make Google wonder why it was done (SEO purposes) and you could have issues on your hand.

-Andy

[PatrickDelehanty]

Hi there

I definitely agree with Andy here - it's the same practice, just different services. That's really no different than a car mechanic doing engine work and brake pads. If I were you, I would have the client embrace it and create categories on one domain. If you optimize and structure the site properly, you'll be golden.

That's my two cents.

Hope this helps - good luck!

[popcreativeltd]

Thanks, thought this would be the case.

Regards

Ade

[MiriamEllis]

Hey Adrian!

Definitely keep this all under one roof, as others have said. Focus on building out super content about the different services and you should benefit the overall brand from all this work instead of divvying it up between multiple sites. *Do remember, one location only entitles you to one Google+ Local page, regardless of the number of services offered, unless you have a multi-dentist practice, in which case you can build a Google+ Local page for each practitioner. That scenario can enable you to do interesting things with the categories - optimizing one listing for a certain type of service and another listing for another service, provided you're adhering to the guidelines. Only proviso here is to be aware of historic problems with dealing with doctor/dentist duplicates in Google's system.