Should I run a different campaign for each of the unique products on our company website?

[LoveKairos]

We offer developer tools and each of our tools, hosted on the same website, is quite unique. They have different competitors in the market place and have little or no overlap in their keywords.

Moz appears to limit me to three competitors. I'd like to know how the competition that is unique to each product stacks up against us.

Should I run a different campaign for each of the unique products on our company website (same domain)?

Are there any best practices to follow? Is there anything that is bad about doing it this way?

Thank you for your help!

[Sean_Peerenboom]

Hello There,

Hope all is well and you are having a spectacular day! Your best bet may be to create a unique campaign for each of the products because the different tools may warrant a much wider range of search terms and other metrics. Your best bet would be to check our super cool webinar series here: https://moz.com/help/guides/getting-started/welcome-webinar.

This may give you some more information on how you would like to attack this particular conundrums, but my recommendation would be to split up the products into distinct campaigns.

Hope this helps and if you have any other questions let me know.

I wish you a spectacular day!

[LoveKairos]

Thank you so much!

We're about to venture into multiple languages. Would you recommend an additional campaign per language?

i.e. We have 4 products and thus 4 campaigns. If we add a language we add 4 additional campaigns.