Creating a Landing Page

[Kdruckenbrod]

Ok, ,quick question. A client is launching a new product.

Would you recommend creating a landing page (off main domain) such as:

productname.com ---- and this page would have product information and would be a landing page for a possible PPC campaign. A link would be included to their main website to purchase product.

or

would you include the new product on their main website (companysite.com) in the appropriate product category?

Is there any benefits to having it on it's own domain? SEO benefits?

[ErrickG]

I think it really depends on your preference, time, budget, goals, and product. Personally, I would build the landing page inside of my current web page. If you feel this product is going to be the company's main focus then I would consider doing a separate landing page, but the benefits of having everything on one domain outweigh a landing page in almost every aspect.

The benefit to having the product on its own domain is that your site can be 100% tailored toward that specific product and it might convert better. That being said, you also have to manage another website and build a new community. This is going to take some resources to accomplish.

I tend to look at websites that are building a ton of landing pages internally and are killing it. Hubspot is a great example. Although they don't have physical products, they have a ton of different landing pages.internally that help with their overall SEO and converts. Take a look at unbounce.com and leadpages.net for more info. Good luck

[PatrickDelehanty]

Hi there

I would build a static product page out on the website instead of a landing page. This way you can link to the new product page via the homepage in some way and utilize email, social, and doing some paid to the new product page. So the URL would look like this...

https://www.yourwebsite.com/category/new-product

The reason being - you want to build equity to that new product page and get eyes on it. Have a URL structure that you will be happy with, with a nice and clean product page, and link to it in a way that gets both search equity and eyes on it. If you develop a landing page, you're still eventually going to have to build a static page for the product anyway, so you're putting more time and effort in than you need to.

You should also look into product schema to help crawlers quickly digest the information about the products on your site, which could potentially help you in the SERPs.

Does this all make sense? Hope this helps - good luck!

[calindaniel]

Hi,

If you were to include the landing page on your existing URL like this...

• https://www.yourwebsite.com/category/new-product

It will receive ranking benefits from the website's existing authority whereas the new URL is starting from scratch. Building authority takes time, and you are likely better served, as Patrick mentioned, to include the page on your existing URL.

With that being said, a few reasons I can think of for splitting the product onto its own URL are

• if it truly didn't fit into your website's existing architecture
• if you want to brand it as a stand alone product
• if you want the ranking benefits of an exact match domain

Cheers,

[PatrickDelehanty]

Thanks Calin - yes, these bulletpoints are fantastic to consider, thanks for adding this!