Google Mobile Friendly designation in Search results

[ovenbird]

We have recently deployed a mobile (http://m.pssl.com) version of our desktop website (http://www.pssl.com). We've followed  the guidelines in their documentation (https://support.google.com/webmasters/answer/6101188) & (http://googlewebmastercentral.blogspot.com/2015/04/rolling-out-mobile-friendly-update.html), added the appropriate rel=alternate/rel=canonical tags updated site maps and robots.txt files, etc.

A mobile search for our company shows the "mobile-friendly" flag in the search results for our home page, but for some reason other pages such as category and brand  are not showing showing as "mobile-friendly".

I can submit the pages using the mobile-friendly tester (https://www.google.com/webmasters/tools/mobile-friendly/) and all of the pages I test come back as mobile friendly.

Does anyone have any experience or advice they'd be willing to share that might help us resolve this issue?

[PatrickDelehanty]

Hi there

I wouldn't worry too much about this. This is going to be a roll out update, so it's going to take time for it to fully reflect in the SERPs.

I would imagine that Google has yet to crawl your entire site, which means that they haven't crawled the changes you implemented. If the test tool says you are fine, I would take comfort in that. That being said, watch your mobile traffic in GA and your mobile rankings in Google Webmaster Tools. If something is wrong, those two will tell you rather quickly.

Hope this helps!

[DirkC]

Hi,

It's quite possible that it's just a matter of time before the label shows like Patricks mentions. However, if you check your site with PageSpeed Insights there seems to be something strange with the way you implement the redirect: https://developers.google.com/speed/pagespeed/insights/?url=http%3A%2F%2Fwww.pssl.com which could be the reason why the label does not appear:

Your page has 2 redirects. Redirects introduce additional delays before the page can be loaded.Avoid landing page redirects for the following chain of redirected URLs.

• http://www.pssl.com/
• http://www.pssl.com/!XkggQFlbOgq2yNN3W1icyA!/
• http://m.pssl.com/

If you want to check this "manually" you can check the headers yourself using web-sniffer.net with a mobile user agent. I would check with your technical team how to avoid this redirect chain.Apart from that, if you check the insights for speed, your scores for both mobile & desktop are not really great. Testing on webpage test  http://www.webpagetest.org/result/150429_62_19PT/1/details/ - loaded in 3.7 sec is not extremely bad but not great either. You could probably reduce the load time by combining your 19 js & 6 css files. For mobile 400K images & 270K javascript (!) is probably a bit too much to load over a mobile connection(the test also shows the double redirect).rgds,Dirk