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    4. 301 or Canonical - Ecommerce Site Question

    301 or Canonical - Ecommerce Site Question

    Intermediate & Advanced SEO
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    • CMcMullen
      CMcMullen last edited by

      We are making a change to our Navigation and this includes having to change the URL structure of a few pages of our site.   Due to issues with the CMS (that are out of my control) we are unable to keep the current URL structure of two of our highest ranking pages.   Our site is an E-commerce Site

      The Structure is changing from.....

      www.domain.com/page/highrankingpage  <----OLD PAGE RANKED WELL

      to

      www.domain.com/category/highrankingpage   <----NEW PAGE


      Generally I would have 301 'd this page but I found out that our Tech team added a Canonical to this page instead....(showing the high ranking page to the Search Engines) and on our site the visitors are able to browse the website getting the new page.

      BOTH PAGES ARE BASICALLY IDENTICAL (Same Content)

      http://searchenginewatch.com/sew/how-to/2288690/how-and-when-to-use-301-redirects-vs-canonical#

      Thoughts?

      1 Reply Last reply Reply Quote 0
      • SylviaH
        SylviaH last edited by

        If both pages are exactly the same, you should still 301 redirect the page.  There's no point in having two identical pages laying around and it isn't good for the search engines.

        The canonical tag is typically used if you need to keep those pages on the site or very similar content is posted in multiple places, then you can direct the search engines to the page you want them to count.

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