New site. How important is traffic for a new site? And what about domain age?

[isaac663]

Thank you for your kind words  About the URL.  I was under the impression that keywords in here wasn't such a big deal anymore?  And only 2 competitors on top page have the main keyword phrase 'online mixing' in the URL.  Plus I do have 'mixing' in there, so it's no so bad?

I hope so.   I really wanted to commit to the brand, and keep it strong and not 'dilute it' by just putting keywords into the URL.

I will take your advice a build my site out, add blog, fresh content. All part of running a good business anyway  Don't want to only really on SEO Though free traffic is alway nice!!!

Also, I'm working on gaining my old back-links at the moment, some pretty decent ones, highly relevant.  It was a Flash site before, so not great from an SEO point of view.

Thanks again!

[MonicaOConnor]

It is very important to have the keywords in your URL and Title tags. It is what the engines use, aside from content, to determine what your page is about. It is how they determine where you are relevant in the online world. I wouldn't say that they are not important. Content is king of course, but your URL and Title are kind of like the introduction to your content. Successful content builds off of the main key term for the page.

So, for online mixing, my url would be something like abcinc.com/online-mixing/studio

My title tag would be something like Chicago's Best Online Mixing Studio or The Only Online Mixing Studio You Need. Then my H1 would be something similar, The Only Online Mixing Studio You Will Ever Need To Use, and then my content would focus on the pros of the site, what tools are beneficial to online mixing and how my site uses them to achieve the ultimate mix

[isaac663]

Ah!  So the site would benefit from adding the "online mixing" keyword to the URL's for all the deeper pages in the site?    Can't change Home page now though

[MonicaOConnor]

Yes, ideally your URLs would build as you go through them.

abcinc.com

abcinc.com/online-mixing

abcinc.com/online-mixing/studio

abcinc.com/online-mixing/software

abcinc.com/online-mixing/software/download

Something like that

[isaac663]

Awesome Monica!  Thank you so much for your time  Should;nt be to hard to change this.

This community is just ace!

[isaac663]

One other quick question if I may?

When you say the site is small, do you mean there aren't many pages, or that there's not a great deal of content (copy, images, etc) on the site?

Or both?  

[MonicaOConnor]

No problem. I love the Moz Community. It rocks for sure.

I mean small as in very few pages and content. I consider a site to be authoritative based on the information I can find on it. So if you have 12 pages with a ton of uniquely valuable content, then your site is authoritative in my opinion.

That being said, it is better to have a site with 12 pages of great content than 100 pages of lame, duplicate, uninformative content. You can get the same authoritative stance in the SERPs with few pages of outstanding content, or many pages of outstanding content. Does that make sense?

[isaac663]

Yeah, Totally makes sense!  Better get building

[CarlosZambrana]

You are a Crack Monica!! Thanks for sharing!

Regards Isaac!!

Carlos

[MonicaOConnor]

Lol, thanks!