Am I spamming my Keyword?

[SussexChef83]

Hi All

I am trying to rank my site for many key phrases but the pretty much always contain the word "Sussex"

The biggy with a lot of competition is "Caterers Sussex" and similar variations

when I view source on their page I find that Gastro catering's code uses "sussex" 92 times in it code.

My site www.SussexChef.com uses the word "Sussex" 590 times, the competitors site mentions the word less in its code and is dominant for all my desirable key words.

Am I spamming my keyword by using Sussex too often when naming my image file? Is there anything in this or am I barking up the wrong tree?

Thanks for your help

Ben

[Ray-pp]

I suggest focusing less on Keyword Density (the amount of time that you use a keyword on a given page) and more on creating value-added content around your keyword - including synonyms and closely related keywords.

Do not worry about overuse of the word in your image file names. However, your image file names should represent what the image is. I.e. Sussex catering team, Sussex catering chef Joe Schmoe

Overusing a single keyword, or group of closely related keywords, could be viewed as keyword spamming. I would worry less about this in your image file names and worry more if the same keyword is used throughout your page copy. If you're reading your content and finding that you're using the word Sussex in ever sentence, that's going to be too much.

Create copy that is easy to read, quick to understand, and focused on your keyword terms.

[SussexChef83]

Hey

Thanks, that's a weight off my mind, some of my pages only have the word "Sussex" in the copy once or twice I was just trying to see why the other site has such an edge over mine and wondered if ti could be down to that.

Thanks for your insight

Ben