Ranking dynamic landing pages

[Intergen]

I have a client and I'm working on a project with their development team. We're creating dynamic landing pages populated with their lead data. Similar to the style of linkedin. For example, someone searches for "demand generation manager" and one of our pages with contact information (some) shows up in the search results. www.leadgenius.com/demandgenerationjobs (or something like that. we have yet to flesh this out).

We're also looking into different backlinking strategies to support optimizing the above mentioned pages in addition to their new site launching this month.

What is the best way to optimize the dynamic pages as well as the main site in tandem or independently?

[donford]

HI Mark,

There really isn't a big secret to ranking dynamic pages. Provided they all have unique URL's then it is just a matter of populating the content based off of some parameter. I can't say what is the best way to do this but I can give you an example of how I would handle lets say a site like LinkedIn

So we have a search box that requires some input lets say we use a name.

Run a query in a database to see if we have a match. If we have multiple matches then query basic information (Location, Title, Image) show them to the user and let them select the correct one.

Once a user is selected then use that information to populate the page. So I would set as many variables as I could based off of our database information. Say we queried my name (Don Ford) and you found me from multiple matches displayed them to the user and they selected me.

$person_fname=Don
$person_lname=Ford
$person_job=Web Developer
$person_company=Columbia Engineered Rubber
etc....

Then I would use this variables to generate my title, description, h1, h2 tags, and content and serve it up. Provided the page has a unique url you get my page on LinkedIn. It can be included in a sitemap, indexed by search engines and found online.

Example:
<title>$person_fname . ' ' . $person_lname . '  Professional ' . $person_job . ' At ' . $person_company</title>

The real trick is how much unique content can your store in your database and return to the user. The more you have the more unique content you can display.

Since its dynamic you make everything possible dynamic including all the SEO basics. Its really that simple.