Site Structure Advice

[Palmbourne]

Two years ago we were not doing very well so we employed a consultant from the USA who drilled right down into our site and advised us on many things which would improve our website. We worked with this lady for 18 months. One of the main changes that we made was to change how our url looked. For example instead of the following usrls:

www.change.com/catergory/subcatergory/product.html we changed to:

www.change.com/1234   the 1234 being the product

With all of the advice this lady gave us which included content, keyword research, social media, back links. In the last year we have seen our keywords indexed in Semrush for the UK rise from 200 to 1,000 as of today. Our sales are well up and I am very pleased.

We at the time of employing this lady started another site in a slightly different field but stopped working on it to make sure our main site would get the attention it deserved.

We now have time to work on our new site which has had work done to it. The problem I have is that I asked our web developers to change the structure so that the urls would look the same as our exisiting site www.newsite.com/5678 for products. (it does not have to be a number we could have the name of a product) They have informed me that this is anti SEO which is hard for me to understand as we have done so well with our current site. Can anyone advise as to which is the best route to go down?

Thank you in advance.

[offonhols]

This post is deleted!

[Palmbourne]

Ian

Thank you very much for your feedback.

John

[TheZenAgency]

Hi John

I always try to think about what is best for the user. The URL should ideally descriptive, keyword targeted without being too long.

A great article about URL SEO can be found here at MOZ. worth a read.

http://moz.com/learn/seo/url

Good Luck