Google Local listing variations

[luke-hamilton]

Hi Moz People,

I sometimes receive rich snippets (relating to my services) with my Google Local listing and other times I do not.

Specifically, if I search my company name ("Marketing Implementation Clinic" as per Google+ Page name) I see the a list of services with the local listing (see the picture attached). However, if I search a derivation (say "Marketing Clinic Melbourne"") I see a very simple local listing without the services snippets.

Are there explicit guidelines on when these snippets would be returned?

LPk6tmq.png?1

[RangeMarketing]

Hi there,

It's very common for Google to display this type of information for someone searching a brand name, specifically one that has a Google+ listing set up like in your case.

Google tries to show the most relevant information as per the user's intent. So, for example, if someone is searching 'marketing clinic melbourne' all of the results shouldn't be specific to just one brand, even if your website is showing up #1.

Does this make sense?

[luke-hamilton]

Yes it does make sense.

Thanks so much for your answer.

[RangeMarketing]

Great! No problem