SERP's ?

[MOZ.info]

This post is deleted!

[Garv]

Well i don't understand Facebook system because they are always doing the same thing as you are saying i think they ranks new page's higher. i can give you just one suggestion update your page 4 time's a day.

[MiriamEllis]

Hi There!

I've just searched for your business on Google and see what you mean. For me, the boycott page is coming up in the #2 spot and whatever your authoritative Facebook page may be, it is nowhere to be seen on page 1. My best guess on this would be that Google is deeming this boycott page to be the authoritative page for your business, which is such a shame. This could possibly be happening because the boycott page has more activity than the authoritative page does. How does the company's FB page compare in terms of likes/visits/other activity?

I'm now looking up your business + Facebook Page' and found this it.

I see this page has earned 33257 visits and 117 visits and that it looks like you are regularly posting new content.

Comparing this to the boycott page. Interesting - it has only earned 2,425 likes and has 0 visits.

So, a quick glance at this has not actually been very helpful, as one would presume the stats you've achieved on the authoritative page would far outweigh what the boycott page has achieved.This, then, engenders more questions than answers. What I feel this company needs is a really excellent SEO who has a very facile acquaintance with social media, enabling them to dig deep into whatever signals are causing Google to consider the boycott page to be a better answer. Some questions might be:

1. Is the evident controversy surrounding the business causing Google to see the boycott page as something timely, hot, relevant, etc., swaying Google's decision in deciding that people searching for the business name are actually searching for the controversy?

2. Can the controversy be resolved in the real world?

3. I noticed that your business was closed when I performed my search. This is probably unimportant, but it made me wonder if rankings are fluctuating during open hours vs. closed hours.

4. What does the link structure look like, competitively? Could linkbuilding to the Facebook page convince Google of its authority?

5. What reputation management steps need to be taken to supplant first page bad press about the business? Of the 10 results I'm getting for the brand search, 6 are extremely negative.

In cases like this, the ideal is for the company to make every effort to resolve real-world negative issues so that the good things about them can rise to the top of public sentiment and the rankings. Honestly, the Facebook issue seems to be only one of many and the company appears to have a very serious reputation challenge they need to overcome. From a purely SEO-focused perspective, I believe the company is going to require a very deft marketer who can help them start to push bad content down with good content, while the business works to resolve real world complaints.

[MOZ.info]

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[MiriamEllis]

Hey There!

I would suggest further researching the hours of operation idea to see if you can find any other reports of similar behavior. Like I said, that idea may be a shot in the dark. I would also make sure there are no issues being surfaced for the site via Google Webmaster tools. Don't forget personalization, too. The computers or devices you are using could be influencing the listing appearing and disappearing for you, but I would be surprised if that was the whole answer. Are you checking on multiple browsers and devices when you see the site disappear after you've seen it appear? It's good that you are seeing positive movement! It's also good that the company has sought legal guidance on this - smart move. And I definitely think the company needs a rep management expert on board to further research the whole issue. Also, check out this blog post:

http://moz.com/blog/panic-stations-how-to-handle-an-important-page-disappearing-from-google-case-study

I hope the community will weigh in with further suggestions and insights on this.