Am I over "Optimising My Site" or following "Best Practice"

[Faye234]

Hi

We're developing our site an wanted to ask if we are "over optimising" or following best practice. Maybe you have some recommendations. I've provided 4 examples below. Eventually we'll use Moz on page grader but as a new start up, I'd appreciate your help. Thank you, Faye.

1. URL:  http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/

PAGE TITLE: Cipressa | Engineered Brown Wood | The Wood Galleries

H1: Cipressa – Engineered Brown Wood

KEYWORD: Engineered Brown Wood

META: Buy Cipressa Brown Engineered Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings.

IMAGE TAG: Brown Engineered Flooring

KEYWORD IN BODY CONTENT:  YES (1)

2. URL:  http://www.thewoodgalleries.co.uk/engineered-wood/beiges/mauro/

H1: Mauro | Beige Engineered Wood | The Wood Galleries

PAGE TITLE: Mauro – Beige Engineered Wood

KEYWORD: Beige Engineered Wood

META: Buy Mauro Beige Engineered Wood Flooring, available at The Wood Galleries, London. Designed to deliver Rich, Dark Undertones with Light hues of Muted Brown.

IMG TAG: Beige Wood Flooring

KEYWORD IN BODY CONTENT: YES (2)

**3. URL:  http://www.thewoodgalleries.co.uk/engineered-wood/beiges/vela-oak/ **

H1: Vela – Beige Engineered Oak

PAGE TITLE: Vela | Beige Engineered Oak | The Wood Galleries

KEYWORD: Beige Engineered Oak

META: Buy Vela Beige Engineered Oak Wood, available at The Wood Galleries, London. Crafted from the most widely respected hardwoods in the world.

IMG TAG: Engineered Oak Flooring

KEYWORD IN BODY CONTENT: YES (1)

4. URL:  http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks/ciro-rustic/

H1: Ciro – Engineered Rustic Wood

PAGE TITLE: Ciro | Engineered Rustic Wood | The Wood Galleries

KEYWORD: Engineered Rustic Wood

META: Buy Ciro Engineered Rustic Wood, at The Wood Galleries, London. Its stylishly classic oak look exudes a sense of luxury that is simply undeniable.

IMG TAG: Dark Wood Flooring, The Wood Galleries

KEY WORD IN BODY CONTENT: YES (2)

[MattAntonino]

It seems a bit "wood" heavy but that's just a gut feel. I think your titles could all be written better to incorporate the type of wood & the main phrase together or put the main phrase first and put the type of wood into the "wood galleries" part - either way they could be rewritten to be better for both Google & the users.

The H1s, & "keyword in content" seem pretty straightforward & correct. The fact that wood is in the URLs twice would also give me a bit of concern - but just keep it as natural as you can and you should be fine. This doesn't jump out as an example of "really over-optimised."

[Faye234]

Hi Matt

I've implemented the following changes to one product (example old, new below). I'd really appreciate you feedback Matt in relation to how your preferred method would be?

What I did...

1 – Changed /engineered-wood/ to /engineered/ and change /cipressa/ to /cipressa-oak/

2. Changed the keyword from Engineered Brown Wood to Oak

3. This means also changing H1 & Page Title and Meta Description

Old

URL:  http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/

PAGE TITLE: Cipressa | Engineered Brown Wood | The Wood Galleries

H1: Cipressa – Engineered Brown Wood

KEYWORD: Engineered Brown Wood

META: Buy Cipressa Brown Engineered Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings.

IMAGE TAG: Brown Engineered Flooring

KEYWORD IN BODY CONTENT:  YES (1)

New

URL: http://www.thewoodgalleries.co.uk/engineered/browns/cipressa-oak/

PAGE TITLE: Cipressa | Engineered Brown Oak | The Wood Galleries

H1: Cipressa – Engineered Brown Oak

KEYWORD: Engineered Brown Oak

META: Buy Cipressa Brown Engineered Oak, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor & Extravagant Furnishings.

IMAGE TAG: Brown Engineered Flooring

KEYWORD IN BODY CONTENT:  YES (1)

[Faye234]

Hi Matt

After taking your feedback into into account and researching further, removing the "product" name and "company name" plus replacing with keywords that users would search for would probably work better for us?

From this: Cipressa | Engineered Brown Wood | The Wood Galleries

To this: Engineered Brown Wood | Luxury Oak Flooring | London

**Now we have the main keywords at the start of the title tag, followed by keywords associated with the product, plus where we are. **

Will the use of "London" within our title tag (although not a keyword) help us to become more searchable for users in London?

[JarnoNijzing]

Lubov,

I do feel you improved your titles here. Using the Engineered Brown Wood as the start of your title seems logical to me. The Cipressa in the old title, what does that  refer to? A particular type of wood or product name you use?

Using London in the Title might tell your users where you are but they don't tell them who you are. Danny Dover's book suggest you use | Companyname/sitename at the end of the title. I implemented this for several websites and the results seem to work great. However, when you do that and implement it throughout your site you don't mention London. But you do refer to it in the footer. Why not implement your entire contact details in the footer of the page? Then you can leave london out of your title tag and you have it in your page footer. That is what I would do.

Hope this helps you some.

regards

Jarno