International customers for local business

[pgcosson]

Hi

I have a vacation rental in France.  My customers come from the UK/US, France, and Spain and as such i have three domains.

www.domain.com (French)

en.domain.com (English)

es.domain.com (Spanish)

I first set up a Google+ page which was tied to my French website and it's descriptive text and KW are in French.  I subsequently set-up 2 more Google+ pages (English and Spanish, each with their respective domains and language specific KW) for the purpose of showing up in local searches in the UK and Spain, which is starting to working.

I'm I going in the right direction?  is this a crazy idea since they all have the same local address?

Thank you for sharing insights regarding how to handle a local business with multilingual customers.

[SamuelScott]

Thanks for the question. First, you're not crazy! Second, I'd suggest reading all of these Moz resources on international SEO, Hreflang, and CcTLDs. They should answer all of your questions.

Just a couple of other observations. First, I would divide your English subdomain into two like this:

• en-us.domain.com
• en-uk.domain.com

(Although, I'd personally prefer to use subdirectories such as domain.com/en-us and domain.com/en-uk.) The reason for this is that you can continue to tailor the subdomain to each location in addition to language. In just a basic example, the UK subdomain may want to have text in British English and show pounds while the US subdomain may want to use US English and show dollars.

In Google Webmaster Tools, you can also tell Google that a certain subdomain or subdirectory is targeting a specific country. There are several other things to do as well -- again, I'd suggest that you read the linked documents above.

Please feel free to post if you have any other questions!