Embedded Traffic Stats?

[daedriccarl]

Hi all

Wondering if someone could give me a pointer here please..... my client is an information resource on internet safety, it is a non profit website just blogging about internet safety and threats. To cut a long story short, the client has relationships with all the police forces and universities in the UK, they regularly republish content on their sites - with approval (and doesn't have relations with many dozens of sites which do not have approval to republish...)

Although the goal of the website is information distribution and not to raise money, the site does have a number of KPIs which it needs to meet to justify its sponsorship by the likes of facebook, google, microsoft etc.

We are looking to make the content the site publishes embeddable so rather than just republishing 'our' content and it looking like the third party sites' own work, we at least get the credit.

The issue we are trying to work out is down to stats. If site B embeds our article and it gets 1,000 views on their site, do these 1,000 people appear in our stats too?  I would guess that it does as the content is being loaded from our site each time the 1,000 people visits.

In which case, would these 1,000 hits appear as direct traffic or referral traffic in the stats when they read the content on site B? We have run some tests and not seeing the test site appearing as a referrer in the stats so a little puzzled.

Many thanks for any advice

[Lumina]

I'm pretty sure it would be considered referral traffic because a different site is being used to load you content. Regardless, I'd suggest creating a Google Tag Manager account for the site, and setting up a traffic tag that only tracks traffic from embedded content. That way you can keep tabs on that without having to dig deeper into your reports.

[daedriccarl]

thanks for the advice and tip on the tracking. Will give it a go

[Lumina]

Happy to help!