Multiple Results On First Page

[mattjamesaus]

Hi Guys,

First question here, after splitting our content across 2 subdomains (~6 months ago) we've noticed google showing several of our pages on page 1.

Would it be better to somehow consolidate to just one page (in the hopes that together it would push the rank higher or is it better left to google to work out on its own?

I've attached an example of this happening with one of our targeted keywords.

HwEARxd

[MoosaHemani]

I believe Google have started considering sub domain as part of the main domain so multiple links of the same domain in the search results is hardly a chance and if you are seeing it, it’s a matter of time when this will change.

If you 301 redirect two pages the preferred version will get the links and authority of almost two pages but I am not sure how Google will take it when it comes to rankings as there are 200+ other signals that Google uses when ranking a website in search engines.

Ideally what you should be doing is considering your audience in mind before taking any action. If consolidating two pages as one will make a positive difference to audience, I believe you should go for it as audience comes first and search engine comes 2^nd.

Hope this helps!