How to leverage Google Images?

[Gavin.Atkinson]

My Google search rankings are improving rapidly at the moment, but a lot of my rankings are for images (presume that means the images are appearing near the top in Google Images). How do I capitalise on that? It's not really much help to me that my images are popular unless it results in traffic to the pages where those images are used.

I am running Wordpress so I have the option to have images embed as "no link", "link to attachment page", "link to original image", etc. Is there any advantage of using one of these over the other? I'd really like to set it up so that when a Google Images user clicks "View Image" it loads the attachment page or the host content page rather than the image. Bad SEO?

I'm not sure if the fact that I'm using Jetpack Photon CDN image hosting will make this more complicated or not.

Tony

[DennisSeymour]

Its hard to actually capitalize on the images nowadays. It's still very niche dependent so that's something I can't answer directly.

As for getting the page to load instead of the attachment, as you are on wordpress, try out Yoast SEO and check out the permalinks area to see what you are looking for.

Good luck!

[Gavin.Atkinson]

Thanks for the suggestion. I'll have a look at that.

Hopefully there's someone here who's been able to do something with Google Images traffic.

[Gavin.Atkinson]

I looked into it, but it seems like if you direct Google image hits to posts (which can be done in a number of ways), your images soon drop out of the search results. I think I'm better off getting a trickle of traffic from images (those who click on "view post") as my search traffic to landing pages is still on a steep climb.