URL Re-Mapping Question ?. Do I need to the theme of my business in my url struture even though GWT knows what my site is about

[PeteC12]

Hi All,

I have currently planning to do some url remapping on my Hire Website as alot of most important pages

are far to many levels deep from the root domain. This is also making my sitemap not tidy etc.

In GWT, Google knows that the theme is my website is Hire as it's the top word. Therefore do I still need to use the word hire in all my new url categories / structures or not ?

Examples

http://goo.gl/BFmvk2  I was thinking of remapping to www.xxxxxxx.xco.uk/tool-hire-birmingham

http://goo.gl/pC9Bdp  I was thinking of remapping to www.xxxxxx.co.uk/cleaning-equipment

Notice in the later example , I do not have the word rent in the url.

Any advice is much appreciated

thanks

peter

[trung.ngo]

Hi Peter,

I do not think you need to include the word 'hire' in every URL. As you mentioned, Google likely has a good understanding of what your page/site is about based on the content.

From a site architecture perspective, I'd recommend focusing less on the keyword and more on the folders necessary to organize your site content in a logical way for both users and search engines. For example, you might have a URL sub-folder for certain geographic locations, e.g. www.example.co.uk/birmingham/example-job-listing

This structure will also help for future analysis if you want to compare performance across key categories of pages on your site.

-Trung

[PeteC12]

Many thanks Trung.

Thats exactly what I was thinking but just wanted to get another opinion.

Many thanks

Peter