How to improve your CTR?

[FCRMediaLietuva]

Yesterday I started analyzing some of my keywords (Search Queries in Google Webmasters) and I'm not happy with some results.

Some of them are doing pretty good and some just suck!

For example avg position 1.0 and a brand name keyword gets me 98% CTR - Awesome. Would be happy with 80%.

Another keyword which is pretty important for us, avg position 1.2 gets only 8% CTR. What the **** ? Is Google Adwords killing my results? This keyword is very competitive. I believe that meta description is pretty good compared to another results from the organic search.

Some keywords that rank on average 3.5 gets better CTR but are not getting so many search queries.

The keywords are in Lithuanian, so I don't see the reason to post them here.

All tips are appreciated! Thanks

[DaveCoveDigital]

Hmmm. Sometimes it just seems to go like that. And, yes, I suspect Adwords may be the cause. I experience something similar with a certain location based keyword that is ranked #1 and have to use Adwords to get the required clicks. And yet, another similar location keyword we target can achieve the same click throughs at a lower ranking without Adwords.