Vanity Google+ URL

[DanielMulderNL]

Your welcome. Like to share some of this stuff sometimes especially if it's helpful and appreciated. I also get very good feedback and insights from comments so it's a win/win I like to think.

It could be a lot of things. I recommend that you check all bases before moving on and assuming it's Google's blackbox and it's not meant to be understood. Bases:

Is it a real genuine Google+ local page?
(look for address, opening hours etc)
Is it really associated with the right company?
Verified on address?
No duplicates for this listing (on address and or name and town ie)?
(is reason to demote or deactivate the listing and not showing live for local searches)
Is the local +page generated with Google My Company?
Is the local +page connected with rel=publisher to website and verified?
Does the business name contain the primary keyword as descriptor (suffix to business name)
Do other high authority listings contain similar information for company name, city and tel. number?
Does the +page show opening hours (mandatory and address but only city for business that only visit customers and have no office for customers to want to visit?)

Well this what came to mind for the bases and are all of importance.

Hope that this helps. If not you can send me a PM via moz with the url of the page and I'l  be glad to look at it if you like (no strings attached).

Gr Daniel

[AL123al]

Thanks for that.  I will take a look at your suggestions.

[David-Kley]

I don't see the Google+ vanity URL having an affect on showing up, or having additional positive effects on your ranking. That being said, if your domain and all citation sites have the service provided (keyword) and location in them, I can see that as being highly effective. If it was that easy to rank for custom Google+ URL's, this could be exploited very easily and Google knows it.

[DanielMulderNL]

Does this _service provided (keyword) _also include the company name suffix for the google my business listing?

[David-Kley]

If all the rest of the items match up, it could. If your are going to target a higher ranking based on exact match and keyword match techniques, one thing that will help tremendously is consistancy. Don't make it harder for Google to figure out who you are, what you do, and where you do it

[DanielMulderNL]

Agreed. I use my own method which I call Business alignment for on and offline business which describes this process for Dutch companies. Works like a charm, idiot proof and not economically viable to copy for the technically skilled borderline criminal seo that look for the loophole alone instead of the grand scheme and sustainability in the long run. Something like that you mean?

To bad moz local is not available in the Netherlands but I get around.

[AL123al]

It could be confusing like you say.  Google sees the local town appended to the vanity url.  The website meta data is based around the area.  The client wants local results for the area.

[DanielMulderNL]

How must I see this last comment in context of above?

[AL123al]

Sorry Daniel,  I was responding to David's earlier comments about consistency.  To be honest the whole Google local area is much more complicated when you delve deeper and I have much to learn.

Thanks to everyone for taking the time to provide feedback.

[DanielMulderNL]

I have a nice and valued guide to optimizing google my business that I published in Dutch and am translating to English. Hope to publish it here some time soon if they let me that is:) This is the raw translation with google translate but it reads ok already I think? If there was only more time )

http://translate.google.com/translate?langpair=nl%7Cen&u=http://google-plus-marketing.nl/google-mijn-bedrijf-handleiding/

[DanielMulderNL]

ha ha this is hysterical: I use an example of a optimization project for local search. It's an marina and in Dutch it is: 'jacht huren near Makkum' which google translate translated to 'rent Yacht near Makkum'. Just try to input this query into google. I'm sometimes scare myself Exact match in English for my set out applied method done in Dutch. This is new because when I set it up I already tested this so it's not luck so to say. And see how the suffix descriptor yacht rental delivers what I promised: marina + home town or rent yacht + marina city. I should have asked more for this:) O yeah it's Alpha Sail that I done it for. The company name for the marina.