OSE report doesn't quite reflect the fact for me?

[LauraHT]

Hope someone could get me some insight if possible.

We operate SEO purely on whitehat and for a popular keyword that we have worked hard for years now we ranks 10th. I have compared us with a few competitors who rank better (ranked 1st and 3rd) on OSE and found things confusing. In the following matrix we are way ahead of them in:

Domain Authority
Page Authority
Just-Discovered     
root domain
total links
Social like/Social shares

All score of above of our site are substantially higher than the competitors. one of the competitors has only one thing better than us:
Internal Equity-Passing Links

plus

It shows that both competitors have lots of low quality links as follow

-forum signature anchor text links where the account no contribution to the forum
-low authority directories links where many of them are overseas and not industry specific
-links from article sites
-link from sites that are in totally different industries

where we only have very a few or no from above

I am thinking if the matrix figures from OSE dont count then what else I should be looking at. Any advice? please forgive me if I chose the wrong support question type.

[DennisSeymour]

We can't really say as we can't see the sites

OSE shouldn't be your only way of checking a site's details.

There are other factors involved, their fresh content, maybe they have old 301s, more links (OSE wont be able to see all of it) and so on.

Add to it that maybe they have better bounce/UI/UX and a better social following.

If you could share a bit more info, I think the moz community would be able to help further