Company name in TITLE tag first have an impact on user behavior?

[hunchfree]

Does anyone know if there any sort of study or have an opinion on the following:

Does the company name appearing the browser tab have any affect on how a user interacts with a site from a branding perspective or a TITLE tag / meta description in SERP "paying off" perspective?

That is, optimizing titles COMPANY NAME | KEYWORD instead of vice versa so that when the title shows in the browser tab, the company name is displayed but not much else.

[EGOL]

If you have a big brand name that impresses the pants off of everyone then using it in the title tag might have a benefit... but if you are a NoName or a MaybeWeKnowYou I think that it is of limited value.  I would rather use the title tag to flaunt a value proposition or a phrase that elicits clicks.

Good discussion on this topic here.

[bloggidy]

I have implemented sites with the brand name first, the brand name at the end of the page title and without the page title. I don't have any study results but my impressions are the following:

• When multiple tabs are open having the brand name first is a nuisance because you can't see the page title you just see the repeating brand name.
• If it is the home page the brand name should probably be first but there are some exceptions.
• Having the brand name at the end in the title might have some SEO benefit but can also make for very looooong page titles.

My general pattern today would be to use the brand name on the home page and all subsequent pages just use the characters for good page titles.

[webseoservices]

I agree with the comment on when multiple browser tabs are open.

Also we have found that by inserting the company title in all pages you lose 10-15 characters of your 60 within the title tag.

By starting with the company name, the keywod relevance in your title might become less as it does not appear first and we have found this to be important

[EGOL]

Good point about multiple browser tags.  Thanks!