Can't get page moving!

[Blink-SEO]

Hi all. I've been working on a page for months now and can't seem to make any progress. I'm trying to get http://www.alwayshobbies.com/dolls-houses on the first page for term 'dolls houses'.

I've done the following:

• Cleaned up the site's overall backlink profile

• Built some new links to the page

• Added 800 words of new copy

• Reduced the number of keyword instances on the page below 15

Any advice would be much appreciated. I don't think it's down to links as the DA/PA isn't wildly different from its competitors. Thanks!

[Andy.Drinkwater]

Hi,

There are so many factors that could be causing this, that it will be impossible to speculate - without actually working on the site at least.

You say that you have cleaned up the link profile - does this mean it was poor / damaging before? When and how was this completed? How many links were 'cleaned'?

How many new links were built to the site and how were these acquired? What sort of sites did you get links from?

-Andy

[MattAntonino]

Check out the source code - it mentions "dolls" almost 200 times.  I know we (as humans) see the page itself but Google doesn't read it the way we do.  Jump into the code and check out what Google is reading.

Also, you've bought links at some point in the past. Depending on what you cleaned up, things could still be in strife. According to Ahrefs, you have almost 2k links with about 550 referring domains - that number of referring domains tells me straight away that something is dodgy. 33 incoming .org domains, 23 .de domains, 10 info and 8 russian spam...

It's not really a shock that this hasn't recovered, tbh. There's a LOT to go through. Without diving into your WMT, I can't tell you what Google sees that Ahrefs doesn't, as well.

A lot of the pages are very small. I ran a quick Screaming Frog crawl on it and the page size was in general just a sentence or two per product. You're probably dealing with a bit of thin content as well.