.com vs .co.uk domain

[Marketing_Today]

I have a client who has a site live at example**.co.uk** and would like to rank for the term "example". But example**.com** is owned by another company who offers a different product and service and has been live since 2003.

I know that I can make example**.co.uk** rank for keywords related to their service but I think it's going to be a struggle to get them to rank for the brand term "example" as the .com site already owns Page 1 with their domain name, Facebook page, Wiki page etc etc.

The only variation is that example**.com** is a US based company and my client want to ranks in the UK only.

What are the chances I can out rank example**.com** for the brand term on www.google.co.uk if example**.com** currently owns Page 1 on google**.co.uk**?

[mosquitohawk]

It may be difficult, particularly if the .com is also a well established brand in the UK.  That being said though, it isn't impossible to have your client rank in the SERPs as well for the same brand if you can establish them as a brand entity with Google.

For example, here is a search I did for Peak Auto, a well known, established brand in the automotive supplies industry- http://screencast.com/t/ycYugMK876  You'll see there are two other local results in the mix of primarily Peak Auto results.

Another example is to search for "Merck" in the .co.uk Google.  Some results will be from the US-based company of that name, the other results will be the German company of the same name.  And interestingly both are drug manufacturers.

So it may not be an easy task, but it certainly isn't impossible.