What is better in a twitter account

[maestrosonrisas]

Hello is better comparing active twitters account the one that has more followers or the one that has more social authority

and why an account with more followers 900 has 68 authority and another with 700 has 80 authority

thanks

[vmialik]

Hi Dario,

Authority is a superior metric for the following reasons:

1. Twitter followers could just be spam accounts and not genuine followers

2. Authority is usually based on things such as retweets, mentions, and responses meaning that you are engaging your community and your tribe or a following actually is responding to your shares.

Therefore 100 followers that retweet and engage your shares, will be more meaningful than 1000 followers with no shares, retweets, etc.

Hope this helps!

[DennisSeymour]

Hi Dario,

You should prefer the account with the better reach to a responsive crowd. There are a lot of fake accounts nowadays so if you are looking for people to help you promote your brand, go with someone active and interacts, someone that can actually get you results.

So yeah, Vadim said it best. Authority is superior.