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    Need feedback on new tool for content topic brainstorming

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    • AdamThompson
      AdamThompson last edited by

      We've created a (free) tool to help content marketers brainstorm ideas and topics for content pieces. Just enter your keyword, and see related content pieces from social media.

      You can try the tool at http://www.rypmarketing.com/tools/topics/

      Any ideas or suggestions to make this tool better?

      1 Reply Last reply Reply Quote 1
      • GregB123
        GregB123 last edited by

        It works well. Very quick. Some interesting topic ideas popped up.

        I would suggest adding the ability to use some of the common search qualifiers. I first searched "garden", but got lots of Olive Garden results and couldn't use -olive to remove them.

        Then switched to "gardening" and that worked great. Further refining it to "gardening tools" caused some circles like Twitter to come up empty and others like Quora to show great results. So it appears it can be used to tell how common or well-received your content may be in different circles.

        I was surprised that you did not include Google+ as a circle. Can it be added?

        (If you repost your question later, maybe add a screen shot of typical results)

        AdamThompson 1 Reply Last reply Reply Quote 1
        • MarieHaynes
          MarieHaynes last edited by

          Wow.  This is great.  I put in "[city] real estate" and got several really good content ideas.

          A few things I noticed:

          -The Twitter results were blank

          -The Buzzfeed results were completely irrelevant

          -Quora, Yahoo News and Youtube all gave me some ideas

          -The Yahoo answers was the best.  In fact I got several ideas for articles from reading the results.

          Good work!  I've bookmarked this.

          AdamThompson 1 Reply Last reply Reply Quote 1
          • AdamThompson
            AdamThompson @GregB123 last edited by

            Thanks. Using negative keywords will work on some of the sources, but not others. I'll see if there is anything we can do to make it work better.

            We haven't yet figured out a good way to integrate Google+ results.

            1 Reply Last reply Reply Quote 0
            • AdamThompson
              AdamThompson @MarieHaynes last edited by

              Thanks, it definitely seems that results vary greatly by keyword. I've noticed sometimes BuzzFeed is great and Yahoo Answers has junk...but in your case the results were the opposite. Thanks again for the feedback.

              1 Reply Last reply Reply Quote 0
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