Ecommerce Internal Linking Questions

[WayneRooney]

I am a bit confused at internal linking for ecommerce site. Is it wise to link say all "boots" term in the review section to the boots page? Zappos is doing this. Wouldn't this incur penguin penalty? Since all internal anchor to that page is "boots" ?

Scroll down to the bottom and checkout their reviews: http://www.zappos.com/tony-lama-6071l

Is this the wise way to go about doing internal linking?

Thanks

[Asjad]

No, Google Loves Internal linking and zappos are doing an awesome Job by linking Pages..

I will Recommend you to do Internal linking. If you go to Google Official Blog, you will see they interlink Alot.

Also, Penguin has nothing to do with Internal linking..

So Go ahead and Do it.

Thanks

[DennisSeymour]

Actually, they have such a great domain that they can get away with anything.

Normally, I would say if Zappos is doing it then just do it but internal linking too much hurts the UX in my opinion.

For my ecom sites, I also do this but I limit it to a certain number. I dont get it to link the word boots 10 times in one page to 1 category. It hasnt lost a beat so it's good.

[WayneRooney]

What is the best way to do internal linking here?