Citations for a non-local campaign?

[Gavo]

Is it worth building citations if one is targeting a national campaign with NO local keywords? Even if they have some effect, are they really worth the time, effort and costs?

[Asjad]

Hello,

Building citations will strengthen your Google Place/Google Plus Local Page. With Humming Bird, Google loves to see Google Plus Activation. So, keep on sharing your pages, blogs on your Google Plus Local Page (Use Tags) and it will benefit your overall SEO cause!

So, building citations is not worthless. It gonna help you indirectly!

I hope, this will help!

Regards

[MiriamEllis]

Hi Gavo,

If you are talking about local business citations, most of these exist on business profiles on local business directories. If you have a national/virtual business, then local business directories aren't really the right match. However, if you do have something like a corporate headquarters that accepts walk-in traffic during stated business hours and makes face-to-face contact with customers there, then you can certainly create local listings for that office. But, it sounds to me like you are describing a national/organic SEO campaign for a non-local business, in which case, citations are not the right fit for what you are doing.