Digital marketers - what are some of your QUICK WINS?

[Martin_S]

If you were to offer up some quick wins to a client to get a project off with an immediate bang, what would you recommend as quick wins to get the conversions ticking over from the outset?

Thanks in advance.

[webmethod]

Hi,

It's difficult to answer this question without some understanding of the client, their industry and what you are trying to improve (e.g. brand awareness or sales - Product or Saas). I've found there are very few "quick wins" unless your client isn't an established internet player in which case you can focus on getting the basics sorted - such as performing an SEO Audit (e.g. Moz) and set up an Analytics package (e.g. Google Analytics) so that you can measure campaigns effectively.

If they are established online then assessing their Social Media strategy, Backlinks and optimising their PPC campaigns would be a good place to start, though these are both going to take a fair bit of work.

If there's a substantial client email list then you could run segmented / split tested email campaigns to drive sales or brand awareness. I would definitely advise against paying for fake followers/likes/+1s on their Social Media profiles, or running any large campaigns without understanding your client, their industry, customers and competitors first.

Good luck,

George