Multiple domains

[BrettMackrell]

I have a client, (for example Henry Jewelers) who likes to advertise their site as www.henry.com, but their main site resides on HenryJewelers.com. If www.henry.com has a permanent redirect to henryjewelers.com, are the two sites impacted negatively from a SEO standpoint?

[dotfly]

SIMPLE: NO

A permanent redirect (301) is a common and absolutely normal thing... I can`t see any negative effect in such a case

[BrettMackrell]

I was thinking that it would affect SEO through backlinks. The customer puts henry.com on EVERY type of advertisement that they run - flyers, business cards, social media posts, guest blog articles, email blasts, paid web ads/banners, etc. They rarely advertise with HenryJewelers.com.

[dotfly]

I see, well this is not very elegant so far and not really "perfect" regarding SEO aspects BUT all the things (advertisements that might generate a link to henry.com etc.) that my help building up DA, Pagerank, linkjuice etc. will be passed through to the other domain... you won`t loose anything of that by using a 301

this might not be the most perfect solution what your client prefers but it`s not uncommon

[FedeEinhorn]

Some pagerank is diluted over a 301 redirect. The same as if you had one link to HenryJewelers.com from Henry.com.

It will certainly be better to use the actual domain. But not going the other way around? Is HenryJewelers.com an established website with lots of value? are all the links pointing to Henry.com? why not going with Henry.com as the main address, it clearly makes more sense user-wise.

[BrettMackrell]

I was under the impression that by having the type of business directly in the domain name would help with page rank over the long haul. In my understanding, if all content is the same on both sites, henryjewelers.com will rank better than henry.com.

[FedeEinhorn]

Not necessarily, unless you already have something built and with enough authority on henryjewelers.com

apple computer - apple.com
abercrombie & fitch - abercrombie.com

Tiffany & Company - tiffany.com

etc.