Is there an option that's more precise over Open Site Explorer?
-
I've had folks explain to me before that OpenSiteExplorer is just an estimation, etc. but there are some fairly easy statistics that seem to be different and it makes me nervous that either its wrong or I'm doing something wrong. As you can see in the image, moz isn't read social metrics correctly. It actually used to be pretty spot on, but as you can see with Google+'s its off. Maybe not a big deal right? But for my clients new Moz Analytic print outs it makes somewhat of a difference. Any help?
-
Hey Jonathan,
Thanks for the question. You'll want to keep in mind that OSE doesn't know what your official Facebook or Google+ pages are. So when OSE reports those numbers it's URL specific.
For example: Moz has 135,040 likes on our Facebook page, but in OSE it only sees 2,162 because that's how many people liked the url moz.com as opposed to our FB page.

I hope that makes sense. You can try adding your social networks to a campaign to get more in depth social metrics.
Cheers,
Joel.