Best way to move a page without 301

[IrvCo_Interactive]

I have a page that currently ranks high for its term. That page is going away for the main website users, meaning all internal site links pointing to that page are going away and point to a new page. Normally you would just do a 301 redirect to the new URL however the old URL will still need to remain as a landing page since we send paid media traffic to that URL. My question is what is the best way to deal with that?

One thought was set up a canonical tag, however my understanding is that the pages need to be identical or very close to the same and the landing page will be light on content and different from the new main page. Not topically different but not identical copy or design, etc.

[JCurrier]

What exactly are you trying to do? Maintain high rankings for that page or somehow capture the high rankings for your new landing page?

If you change the contents of that page into a landing page, your rankings will fluctuate. If you don't redirect, you will lose all of the links pointing to the content you move.

Why don't you just gate your content for members only and point your paid media to a new URL with the landing page?